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Advantages of small-market agencies
You’re looking for an ad agency, design firm or interactive shop. You can work with a large-market firm from New York, Chicago, Houston or Los Angeles — or a small-market firm from Spokane (where I...
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What’s your story?
I attended a presentation today by Tim Girvin of the famed Seattle design firm. (“Design firm” is a somewhat limited description. “Strategic-luxury-brand-experience-communications-and-design” firm is...
View ArticleTeamwork: the essential ingredient
I met John Robideaux of Robideaux Strategic Marketing this morning. Nick Murto and Tyler Lafferty of interactive shop Seven2 said “you have to meet John” and “he knows everybody worth knowing around...
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Why I love inbound marketing
We were the Mad Men of the 80s and 90s. Kind of. At a large ad agency where I worked in the early 90s, many of the copywriters and art directors would show up late each day. Then they’d spend an hour...
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